Audi has introduced a brand new title sponsorship for its 2026 debut Formulation 1 season, with Monetary Know-how Firm Revolut participating within the sport for the primary time.
The present Sauber workforce shall be outfits for Audi Works beginning subsequent season, with Revolut changing the stakes as title companions. Audi described the deal as a “groundbreaking deal,” attracting what ranked Europe’s most useful expertise firm final yr, incomes a $45 billion valuation.
“Audi is in Formulation 1 with clear ambitions: to make use of the platform as a technically related and economically sustainable funding in the way forward for the Audi model,” mentioned CEO Gernot Dollner. “We firmly consider within the success of tasks that method with a sensible perspective and a mindset of steady enchancment.
“At Revolut, we’ve got discovered a associate who shares our ambitions and attitudes. Formulation 1 is a world stage that gives alternatives to succeed in new goal teams and generate enthusiasm for our merchandise.”
In accordance with Audi, Revolut Enterprise is extensively built-in into the workforce’s monetary operations, with greater than 60 million Revolut prospects at present more likely to carry unique advantages as a part of the transaction.
“We used Revolut to discover a associate who shares the core spirit of innovation and cruel ambition,” says Group Principal Jonathan Wheatley. “That is greater than a model match. It is a strategic alliance designed to problem motorsport practices. Beginning in 2026, Revolut’s digital first options will redefine how followers and communities have interaction with groups whereas driving key areas of our operations.
Revolut CEO Nik Storonsky says that the 2 manufacturers are centered on attempting to disrupt established orders of their respective areas, and that F1 is taken into account the perfect platform to inform the story of Fintech Firm.
“This can be a monumental partnership between Revolut and the longer term Audi F1 workforce,” Storonsky mentioned. “We’re accelerating to 100 million prospects and produce them to Formulation 1 with an unforgettable expertise at a vital time for sports activities.
“As Revolut continues to problem the present state of worldwide finance, future Audi F1 groups are set to do the identical in motorsports.
