Audi has introduced that Revolut will turn into the title companion of the F1 group from its debut marketing campaign subsequent season.
The German producer has signed a multi-year contract with the UK monetary expertise large in a partnership that’s stated to be “monologic.”
London-based firm Revolut was valued at $45 billion final yr by way of secondary inventory gross sales to new and current buyers.
The present Sauber group shall be costumes for Audi’s productions in 2026, when F1’s main new regulatory period begins.
In accordance with Audi, the Revolut enterprise is “broadly built-in into the group’s monetary operations.”
“Audi is in Method 1 with clear ambitions: to make use of the platform as a technically related and economically sustainable funding in the way forward for the Audi model,” stated Gernot Doellner, CEO of Audi.
“We’re a agency believer within the success of our initiatives, which approaches with a practical angle and a mindset of steady enchancment. At Revolut, we have now discovered a companion who shares our ambitions and attitudes.
“Method 1 is a worldwide stage that gives alternatives to achieve new goal teams and generate enthusiasm for the product.”
“Monumental Partnership”
Audi group principal Jonathan Wheatley added: “Along with Revolut, we discovered a companion who shares the core spirit of innovation and relentless ambition. That is greater than a model match, a strategic alliance designed to problem motorsport practices.
“From 2026, Revolut’s digital first options will redefine how followers and communities interact with groups, whereas additionally enhancing key areas of our operations.
Nik Storonsky, CEO of Revolut, stated: “It is a monumental partnership between Revolut and future Audi F1 groups. We’re accelerating to 100 million clients and shall be taking part in Method 1 in a particularly memorable expertise for the game.
“As Revolut continues to problem the present state of world finance, future Audi F1 groups are set to do the identical in motorsports.
