Williams will sport a particular fan-designed Gulf livery on its FW47 throughout this weekend’s Sao Paulo Grand Prix.
Gulf has been a Williams accomplice since 2023 and has undergone a lot of livery takeovers throughout that point, that includes the long-lasting mild blue and orange shade scheme. The newest Sofans requested individuals to share phrases associated to lace, and the preferred posts have been included into the design used at Interlagos.
Workforce principal James Vowles stated: “As an iconic F1 group with a championship-winning custom and plans to win once more, we all know that Atlassian Williams Racing means a lot to our hundreds of thousands of followers all over the world.” “This unimaginable livery marketing campaign with Gulf actually brings that to life. It’s an honor to race each lap in Brazil, with the fervour and emotion of our followers woven into the attractive design of this automobile.”
The design options 493 phrases submitted by followers since July, of which “legacy,” “ardour” and “teamwork” have been the preferred with 140,000 votes.
“The 2025 Pushed by Phrases Gulf x Atlassian Williams Racing livery embodies a seamless mix of custom and innovation, fusing traditional racing spirit with modern design,” stated Ed Scott, Williams Head of Artistic Design. “The enduring Gulf Orange is framed by the unmistakable pale blue that has outlined motorsport historical past, flowing effortlessly from the nostril to the rear wing. Timeless in form however with a decidedly trendy angle, the design options daring, purposeful typography impressed by the phrases shared by followers all over the world, elegantly woven into clear blue surfaces, making a assured and forward-looking expression of Gulf’s timeless heritage.”
In addition to the particular livery, Williams earlier this week introduced tweaks to its group title and brand for 2026, changing Atlassian Williams Racing with Atlassian Williams F1 Workforce and incorporating a retro ‘W’ into the brand new brand.
“I am proud that from subsequent 12 months we will likely be often called the Atlassian Williams F1 Workforce, and that our automobiles will carry a brand impressed by our founder Sir Frank Williams and carefully related to our a long time of success,” Vowles added. “As a group, we’re impressed by the previous, however excited concerning the future and dedicated to writing one other championship-winning chapter in Williams historical past.
“This advanced group id displays who we’re and the place we’re going and reintroduces our title-winning heritage to a rising F1 viewers that was not within the sport after we have been final dominant.”
