Ariel Helwani would not appear too excited concerning the UFC’s product nowadays, however he not too long ago gave his ideas on among the big-name fights the corporate has in retailer for subsequent yr. It is value noting that these are sentiments that resonate not solely with Helwani, however with followers and even former UFC champions alike.
In a latest episode, ariel helwani presentIn an excerpt of the present posted to the X account @jedigoodman, Helwani mentioned he was responding to some followers who have been telling him to “take the sedatives” and simply benefit from the recreation.
“I get that, however this stuff are vital. There are movies being posted in all places saying, ‘We have had bulletins like this earlier than.’ And strolling is Conor (McGregor) and Jose Aldo. This elaborate video has surfaced on Instagram. Like all this stuff. It feels very uninspiring. Matchmaking feels uninspiring. I discover this promotion uninspiring. ”
“The announcement feels so uninspired. All the things feels so uninspired. I am sorry I care a lot. I am sorry I care a lot concerning the product. I get accused of hating it. No, it is as a result of I care, I like it a lot. All the things feels so hmmmm. All the things feels so hmmm. We simply put this on the market and folks will eat it.”
Ariel Helwani in 2026 UFC: ‘There was a time after they did not do that’
Delving additional into his ideas on the fashionable UFC panorama and methodology, Helwani, a lifelong MMA media member, continued:
“They make movies, they make content material. They do interviews, they do all of the promo for us. We wish you guys to care as a lot as we care, however we do not really feel that manner. We do not really feel like we’re giving individuals what they need. I am not essentially saying, ‘Oh, everybody needed Amanda Nunes and Kayla Harrison to headline the primary present.'”
“However there was a time after they did not do this. An undisputed title has to go on on the finish, particularly with an interim belt on the road. In fact, it is apparent that Diego Lopez goes to problem for this title battle. Deer. However in what world would a man on a one-fight successful streak deserve it greater than a man on a nine-fight successful streak? Particularly a man like Lerone Murphy, who got here off an unbelievable knockout win (sigh). All of it feels very uninspiring.
