The Lengthy Island-based distillery on Monday sued LIV Golf in federal courtroom, alleging that the golf league’s use of the LIV model on alcoholic drinks and clothes infringes its registered logos.
Lengthy Island Spirits filed go well with in the US District Courtroom for the Japanese District of New York, alleging that LIV Golf violates federal legislation and New York state trademark legislation.
The craft distillery is asking the courtroom to enjoin LIV Golf from utilizing “LIV” in reference to the sale of alcohol or attire, and to pay punitive damages for the league’s “willful and willful unfair competitors and misuse of the LIV mark.”
“The LIV model is cherished by customers, however is at present below risk from Defendant LIV Golf’s infringement, and LIV has filed this lawsuit to guard its model, preserve its status, and get better the damages it suffers daily because of LIV Golf’s continued infringement,” the lawsuit states.
The grievance alleges that the golf league’s use of the LIV model has induced “widespread confusion amongst clients, distributors, and decreased gross sales” of craft alcohol merchandise.
Based on the grievance, LIV Golf at present affords alcoholic drinks such because the LIV Clubhouse Cooler, a vodka-based cocktail with lemon, basil and mint, and the Have a Stunning Day, a “shiny, refreshing and barely candy vodka-based cocktail that displays LIV’s blue and inexperienced colours.”
Based on the grievance, Lengthy Island Spirits has owned a number of registered logos and customary legislation variations of the “LIV” mark since 2007.
“Since its launch in 2021, LIV Golf has spent billions of {dollars} on advertising efforts geared toward gaining visibility, together with increasing the ‘LIV’ model into alcohol and attire, the very areas the place LIV has lengthy owned the model and constructed a status for authenticity,” the grievance stated. “Whereas this escalating infringement marketing campaign advantages LIV Golf, it additionally squanders LIV’s goodwill and causes vital confusion for customers.”
This isn’t the primary time LIV Golf League and its groups have been accused of trademark infringement. In June 2025, an Ohio-based firm referred to as Stinger Tees, Inc. filed a federal lawsuit alleging that the Stinger GC staff was infringing on its trademark.
Stinger Tees is searching for $100 million in damages. The case is scheduled to go to arbitration on April fifteenth.
The staff, made up fully of South African golfers together with former main championship winners Charl Schwartzel and Louis Oosthuizen, rebranded to Southern Guards GC earlier than this season.
In June 2023, Argentinian firm Cool Manufacturers Provide filed a federal trademark infringement lawsuit towards the LIV Golf League and its Excessive Flyers GC staff, captained by Phil Mickelson, for copying the 20-year-old emblem of the favored skateboarding and way of life attire model Fallen.
Cool Manufacturers Provide withdrew the lawsuit in January 2024.
