Dana White slammed those that criticize the usage of AI in UFC promos.
Many firms have been closely criticized for utilizing AI rather than precise artists. The final consensus on-line is that utilizing AI to exchange precise paintings is lazy and costly. Whereas some individuals have reacted by abandoning expertise, White stays as stoic as ever.
When requested in regards to the criticism through the UFC Seattle post-fight press convention, White’s response wasn’t stunning (h/t MMAMAnia).
White replied, “Let me provide you with a break.” “AI is coming, however if you happen to’re utilizing AI, who’s going to provide the as-t? Individuals are upset about it. Must you use artists? Who’s going to provide the as-t?”
White later dismissed hypothesis that Paramount promoted the usage of AI in UFC promotional supplies.
“It has nothing to do with Paramount,” White stated. “Paramount would not inform us methods to produce. We run the manufacturing. Each time we alter, we go from FOX to ESPN after which we go to Paramount, and individuals are like, ‘Oh, ESPN is doing this, FOX is doing that, Paramount is–‘ and so they’re not doing something. They don’t have anything to do with our manufacturing.”
The usage of AI is the most recent criticism many followers have in opposition to UFC brass. Many have taken difficulty with lackluster matchmaking in opposition to MMA’s prime promotions. Whereas UFC Seattle was successful when it comes to pleasure, the final consensus was that the begin to 2026 was not splendid.
Some are even questioning how a lot of a voice White has within the UFC nowadays, and whether or not his coronary heart is within the UFC anymore. Solely time will inform what the remainder of 2026 holds.
What do you concentrate on the UFC’s use of AI and Dana White’s unfavourable response? Is that this a nasty search for the game? Tell us your opinion within the feedback part beneath.
