America’s Greatest Racing (ABR), horse racing’s nationwide fan growth platform and advertising effort funded by the Jockey Membership and three-time Eclipse Award-winning filmmakers Heneghan Brothers, right this moment introduced a partnership. “Limitless” The trade’s first social vertical documentary collection. “UNBRIDLED” will concentrate on the storytelling of horse racing’s main occasions, beginning with the build-up to the 2026 Kentucky Derby.
Episodes of “UNBRIDLED” have been filmed throughout main races on the Triple Crown Path and can be launched every day on ABR’s digital and social platforms beginning this week. You’ll be able to watch the trailer beneath.
Impressed by the worldwide rise of short-form “microdramas,” UNBRIDLED is a serialized format that reaches lots of of hundreds of thousands of viewers every day all over the world, delivering 60- to 90-second unscripted episodes primarily based on actual competitions, actual folks, and actual stakes.
“My brother and I have been conscious of the breakout multi-billion greenback success of Asian microdramas and noticed a novel alternative to use the format to documentary storytelling for the primary time,” mentioned John Heneghan. “Our life’s mission has been to advertise the video games we love by means of storytelling, and once we offered our imaginative and prescient to ABR, we have been blown away by their fast enthusiasm.”
“Limitless” follows thoroughbreds and their connections alongside the best way to horse racing’s well-known occasions, creating an ongoing narrative designed to make the game simpler to grasp whereas deepening the emotional connection between spectators and contributors. The collection displays ABR and the Jockey Membership’s continued dedication to exploring rising media codecs that increase the cultural relevance of horse racing, significantly amongst youthful, mobile-first audiences.
Greg Charkoudian, vice chairman of TJC Media Ventures and head of video manufacturing at ABR, mentioned: “We have seen the ability of short-form storytelling in our partnership with Griffin Johnson, in addition to the vertical video content material we created final yr that generated greater than 1 billion whole impressions all year long. We’re excited to proceed pushing the boundaries of sports activities media, and doing it with the extremely gifted Heneghan Brothers makes it even higher.”
“This format transforms racing from a second right into a repeatedly unfolding journey,” mentioned Brad Henegan. “By delivering tales briefly, related chapters, we hope viewers can be immersed within the personalities, rivalries and uncooked feelings that outline this sport. We’re assembly followers the place they already are, on their cellphones, and crafting episodic tales that may depart them wanting extra.”
“UNBRIDLED” official trailer You’ll be able to watch it on all platforms: Instagram, Fb, and TikTok.
